Bild (germanys daily trash newspaper), the TV channel ProSieben, BUND, Greanpeace and WWF together with Google initiated an action where people were asked to switch off all their lights for 5 minutes. The target audience were not only private households but also companies and even cities in Germany, Austria and Switzerland.
Reason: a sign towards Bali where the world clima conference takes place. And a reminder to everyones duty to help in clima concerns.
The Google front page also got a new design for that reason, see:
